3 Tips for Creating a Memorable Opt-In

3 Tips for Creating a Memorable Opt-In

Opt-in, lead magnet, ethical bribe. Whatever you call it, having a way to give a freebie in exchange for a visitor’s email address is the name of the game in email list-building today.

So, with that in mind . . .

Quick – take a look at this, and tell me what they’re about, and who sent them:

opt-in sample

Can’t? Yeah, that’s a problem. Especially if you were the content creator and this is a picture of your potential audience’s opt-in folder.

A well done opt-in really should come full circle – establishing your future connection with them, and also leading them back to you.

When the user revisits their saved-files, or looks at your opt-in again, you need them to remember that it was YOU who sent it. That way they will remember the awesome value you gave them, and connect you with that warm and fuzzy feeling (spurring them to come back to your site for more).

This is doubly important if they happen to pass your freebie along (sharing=score!). If they send your ebook to a friend, but there is no way to distinguish it as yours, then you’ve missed a chance at creating a future reader.

Here are three things to keep in mind to make sure your opt-in is ready for the full-circle.

Tip #1 – Title it right:

When we save a draft onto our hard drive, we might call it “ebook rev2”, or “protoolkit1.5”. But when it comes time to share it with the world, you want your title to be obvious, and to include an element that identifies you as the source.

For example, if your opt-in is “5 Pro Tools Every Photographer Needs”, and your name is Mariah Jones, then you want to title it “MJ-5PhotoProTools” or “MariahJones-5PhotoProTools”. NOT “toolkit1”.

Tip #2 – Include your name, your website URL, and a copyright:

You want your opt-in to act like breadcrumbs back to your website.  So be sure to include your name and website URL somewhere in the content itself – either in the footer, or as bold and obvious part of the body. And, including a copyright line in the footer will add a layer of protection, as well as presenting your name one more time. (Hint – including a custom logo is even better.)

opt-in footer example

Tip #3 – Put it on an auto-responder:

If you promise the reader a goodie, they fork over their info, and the reward never comes (or comes 2 days later when you get around to checking your new subscriber list), then you’ve disappointed your prospect before you’ve even started the relationship.

Sending your opt-in through an auto-responder is the way to prevent this flub.

Different email service providers (such as Mailchimp and AWeber) have different auto-responder offerings and limitations.  You will want to check with yours to see what’s available with your plan.

Another option is to set yourself up with software like LeadPages.   LeadPages is particularly fantastic if you plan to do content upgrade opt-ins, because you can set up a dedicated catch-point and delivery response for each one.

So, next time you’re creating a delicious opt-in to captivate (and capture) your reader, don’t leave that trail cold on the other end. Set yourself up for full-circle success with easy identification, and timely delivery.

What has been your most successful opt-in? In the comments below, I’d love to hear about your opt-in wins!

And, for sure you have a pal who doesn’t want cold trails, either. Be sure to share this with them!

Use Your Platform to Change the World. An Interview With Jeremy Cowart.

An interview with Jeremy Cowart

How many times do we get the privilege to talk with somebody who is changing the world? I mean, really changing the world?

For me, it’s been twice in one week. And I take that privilege very seriously.

Photographer and creative genius, Jeremy Cowart (www.jeremycowart.com), has a platform big enough, and klout score high enough, that he could say just about anything he wants, and have millions of people to listen.

But when he speaks, he doesn’t blow his own horn. Instead, he humbly shares his incredible story of overcoming . . . and then he turns your attention to someone else:
Continue reading Use Your Platform to Change the World. An Interview With Jeremy Cowart.

Start With Simple, Help One Now, Change the World. An Interview with Chris Marlow.

An interview with Chris Marlow of Help One Now.

Don’t watch this video unless you want to have your heart pulled, and chills run down your arms. (Oh, and get some juicy business advice.  Just sayin’.)

Chris Marlow, founder and CEO of Help One Now, is one of the most incredible guys I know. He has dedicated his life to changing the lives of others; and to exploring ways to solve the hardest problems in the world.

Help One Now is committed to finding and implementing long-term strategies that empower communities, develop future leaders, and break the chain of crushing poverty between the generations.

It’s also a brilliant example of how to run a thriving, super-smart business, that cares for its Tribe, and those it serves.

In my interview with Chris, he shares:

Continue reading Start With Simple, Help One Now, Change the World. An Interview with Chris Marlow.

How To Break-Into Your Dream Job (and Publish Your Book): An Interview with Kary Oberbrunner

An Interview with Kary Oberbrunner

Want to know how to crack the code and break into your Dream Job?  Author, coach, soul-igniter and truth-teller, Kary Oberbrunner, (www.karyoberbrunner.com) wants to show you how!

Kary has found the way to break out of the “Day Job” and into the “Dream Job,” and has built an entire business around helping you do the same.  He’s here to debunk myths about overnight success, and teach you how to think instead.

Oh, and did I mention that he wants to help you get your book published?  

Yeah, that too!

My talk with him was more like an hour of free business coaching than an interview!  You definitely want to cash in on this time with a pro, and learn about:

  • How to set your prices and determine your “compensation value.”
  • How to approach partnerships or supporting roles with other business influencers.
  • How to avoid overload by abandoning perfection, and delegating-out.
  • And, most importantly, how to become an author, and get your book published!
  • (There’s so much more, I can’t give it all away here!)

Oh, and it was a barrel of laughs, too!  So watch-away below, and have a belly-laugh with us!

Continue reading How To Break-Into Your Dream Job (and Publish Your Book): An Interview with Kary Oberbrunner