Customer Loyalty: The Trust Formula

Want your customers to love ya?  You gotta get ’em to trust ya.


When it comes down to it, every purchasing decision involves an element of trust – both before the purchase happens, and after it’s done. Before the purchase, trust determines if we’re going to get the sale at all. Afterwards, trust will determine:

  • if we get to keep the money or have to return it
  • if the customer is going to come back again, and
  • whether or not the customer will pay dividends in the form of referrals.

It all starts with trust.
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The Truth About Traffic and Conversions

I’d like to preface this by saying that it’s not intended to be a complaint, or to blame anybody for my perceived shortcoming. I understand there’s a lot that I still need to do to achieve the level I desire, and that there are things I could have done better/differently along the way. This is just a commentary on a process that I’ve been through. A sorta “results report.” Cool?

I’m learning that no matter what I thought in the beginning, getting traffic and conversions is a lot harder than it seems. Even having big names promote your work and appear on your site is not a guarantee that visitors will come, or that those who do will hand over their email address.

Sign me up!

My site’s been up and running for about half a year. In addition to tapping into some pretty big pools of potential visitors, I’ve had some pretty good exposure with people of influence. Some of that exposure has been by my design in the form of interviews. Some has been to my surprise.

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5 Tips to Guest Post Like a Pro

Guest posting like a pro is just a tip away!

If you blog for your business, then one of your traffic strategies should be guest posting on related blogs.

Guest posting puts your message and your business in front of a larger audience. And if you’ve written a compelling piece, a portion of that audience will come on over to your site in search of more of your awesomeness.

If done really well, they may even subscribe to your list. Score.

guest post tips

The mechanics behind guest posting aren’t really different from posting on your own site. But there are a couple of things you want to be sure are just right for the site hosting your article.

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The Smarties and Dum-Dums of the Business World

The following is a guest post written by my friend, Amber Christensen, of

The Smarties and Dum-Dums of the Business World

Last Saturday, our microwave stopped working mid cheese-melt. From grilled cheese sandwiches and quesadillas to chili nachos, my kids think melted cheese is the only food group. We were in a crisis!


My husband and I had a babysitter lined up for the evening but instead of heading to the bowling alley, we went to a furniture store. We walked in ready to buy and passed at least four available salesmen who failed to acknowledge us. One was looking at his phone, one was watching a football game, and two were talking to each other. The only other one I saw was helping another customer.

We found the microwave we wanted and after he finished his other sale, the man who had been with another customer came to help us. We told him exactly what we wanted: a white over-the-range model. We didn’t know how to remove the old one or install the new one, so he gave us a little demonstration. He also offered tips on how to protect our stove top when making the switch. Next time I’m in the market for an appliance, I will find that same salesman. By putting forth a few minutes of extra effort, he earned my continued business.

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How We Earned Record Revenue With a $0 Ad Budget

In 2015, our auto repair shop earned record revenue. We spent exactly $0 on advertising.

You read that right: $0.

Oh, and I’ve done nothing to up our SEO. And our shop is not on a main road. (In fact, it’s tucked away in a dentist’s parking lot.)

(Header Photo Credit: the fruit that ate itself via Compfight cc)

So how do we find our customers if we’re not marketing the snot out of them, and without a designer website or main street visibility?
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