Customer Loyalty: The Trust Formula

Want your customers to love ya?  You gotta get ’em to trust ya.


When it comes down to it, every purchasing decision involves an element of trust – both before the purchase happens, and after it’s done. Before the purchase, trust determines if we’re going to get the sale at all. Afterwards, trust will determine:

  • if we get to keep the money or have to return it
  • if the customer is going to come back again, and
  • whether or not the customer will pay dividends in the form of referrals.

It all starts with trust.
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The Truth About Traffic and Conversions

I’d like to preface this by saying that it’s not intended to be a complaint, or to blame anybody for my perceived shortcoming. I understand there’s a lot that I still need to do to achieve the level I desire, and that there are things I could have done better/differently along the way. This is just a commentary on a process that I’ve been through. A sorta “results report.” Cool?

I’m learning that no matter what I thought in the beginning, getting traffic and conversions is a lot harder than it seems. Even having big names promote your work and appear on your site is not a guarantee that visitors will come, or that those who do will hand over their email address.

Sign me up!

My site’s been up and running for about half a year. In addition to tapping into some pretty big pools of potential visitors, I’ve had some pretty good exposure with people of influence. Some of that exposure has been by my design in the form of interviews. Some has been to my surprise.

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5 Tips to Guest Post Like a Pro

Guest posting like a pro is just a tip away!

If you blog for your business, then one of your traffic strategies should be guest posting on related blogs.

Guest posting puts your message and your business in front of a larger audience. And if you’ve written a compelling piece, a portion of that audience will come on over to your site in search of more of your awesomeness.

If done really well, they may even subscribe to your list. Score.

guest post tips

The mechanics behind guest posting aren’t really different from posting on your own site. But there are a couple of things you want to be sure are just right for the site hosting your article.

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The Smarties and Dum-Dums of the Business World

The following is a guest post written by my friend, Amber Christensen, of

The Smarties and Dum-Dums of the Business World

Last Saturday, our microwave stopped working mid cheese-melt. From grilled cheese sandwiches and quesadillas to chili nachos, my kids think melted cheese is the only food group. We were in a crisis!


My husband and I had a babysitter lined up for the evening but instead of heading to the bowling alley, we went to a furniture store. We walked in ready to buy and passed at least four available salesmen who failed to acknowledge us. One was looking at his phone, one was watching a football game, and two were talking to each other. The only other one I saw was helping another customer.

We found the microwave we wanted and after he finished his other sale, the man who had been with another customer came to help us. We told him exactly what we wanted: a white over-the-range model. We didn’t know how to remove the old one or install the new one, so he gave us a little demonstration. He also offered tips on how to protect our stove top when making the switch. Next time I’m in the market for an appliance, I will find that same salesman. By putting forth a few minutes of extra effort, he earned my continued business.

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How We Earned Record Revenue With a $0 Ad Budget

In 2015, our auto repair shop earned record revenue. We spent exactly $0 on advertising.

You read that right: $0.

Oh, and I’ve done nothing to up our SEO. And our shop is not on a main road. (In fact, it’s tucked away in a dentist’s parking lot.)

(Header Photo Credit: the fruit that ate itself via Compfight cc)

So how do we find our customers if we’re not marketing the snot out of them, and without a designer website or main street visibility?
Continue reading How We Earned Record Revenue With a $0 Ad Budget

Work Is Not Slavery

Work is not slavery.

Something’s broken in America : it’s our declining, cynical perception of work.

(Header Photo Credit Sadigh Gallery via Compfight cc)

We used to pride ourselves on being a nation of hard workers. It was a major pillar once central to the American Dream.

Goodness . . . what’s happened to us?

Today, it’s mainstream to market the idea that hard work and traditional employment are bad things.

Some have even gone so far as to call it “slavery.”
Continue reading Work Is Not Slavery

Your VA is your greatest asset: An Interview with Trivinia Barber

Your VA is your greatest asset:  An Interview with Trivinia Barber

If you’ve spent any time in the world of online business, you’ve probably heard the term “VA.” A VA, or Virtual Assistant, can be your greatest asset. And like any investment, the relationship requires care and planning.

In this interview, one of my favorite ladies on the planet, Trivinia Barber, pulls back the curtain and shares everything we need to know about how to make the most of our relationship with our VA.

Trivinia is a qualified expert in the field: she is a VA (to none other than Amy Porterfield), she has a VA, and she manages a team of VAs in her own business, Priority VA. (Quick, say “VA” one more time!)

Being completely awesome, Trivinia holds nothing back. She educates us on:

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Audience-Building, Online Business, and Community: An Interview with Jeff Goins

Audience-Building, Online Business, and Community:  An Interview with Jeff Goins

Dreaming of going from blogger-obscurity to thriving online business owner? Then don’t miss this awesome interview with online business maven, Jeff Goins.

Four years ago, Jeff hoped to attract an audience of 250 readers, and was hesitant about spending $50 on his business. Today, he’s not only a bestselling author, but is also the creator of 3 successful online courses that have changed the lives of thousands.

In our time together, Jeff shares his perspective on:

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3 Tips for Creating a Memorable Opt-In

3 Tips for Creating a Memorable Opt-In

Opt-in, lead magnet, ethical bribe. Whatever you call it, having a way to give a freebie in exchange for a visitor’s email address is the name of the game in email list-building today.

So, with that in mind . . .

Quick – take a look at this, and tell me what they’re about, and who sent them:

opt-in sample

Can’t? Yeah, that’s a problem. Especially if you were the content creator and this is a picture of your potential audience’s opt-in folder.

A well done opt-in really should come full circle – establishing your future connection with them, and also leading them back to you.

When the user revisits their saved-files, or looks at your opt-in again, you need them to remember that it was YOU who sent it. That way they will remember the awesome value you gave them, and connect you with that warm and fuzzy feeling (spurring them to come back to your site for more).

This is doubly important if they happen to pass your freebie along (sharing=score!). If they send your ebook to a friend, but there is no way to distinguish it as yours, then you’ve missed a chance at creating a future reader.

Here are three things to keep in mind to make sure your opt-in is ready for the full-circle.

Tip #1 – Title it right:

When we save a draft onto our hard drive, we might call it “ebook rev2”, or “protoolkit1.5”. But when it comes time to share it with the world, you want your title to be obvious, and to include an element that identifies you as the source.

For example, if your opt-in is “5 Pro Tools Every Photographer Needs”, and your name is Mariah Jones, then you want to title it “MJ-5PhotoProTools” or “MariahJones-5PhotoProTools”. NOT “toolkit1”.

Tip #2 – Include your name, your website URL, and a copyright:

You want your opt-in to act like breadcrumbs back to your website.  So be sure to include your name and website URL somewhere in the content itself – either in the footer, or as bold and obvious part of the body. And, including a copyright line in the footer will add a layer of protection, as well as presenting your name one more time. (Hint – including a custom logo is even better.)

opt-in footer example

Tip #3 – Put it on an auto-responder:

If you promise the reader a goodie, they fork over their info, and the reward never comes (or comes 2 days later when you get around to checking your new subscriber list), then you’ve disappointed your prospect before you’ve even started the relationship.

Sending your opt-in through an auto-responder is the way to prevent this flub.

Different email service providers (such as Mailchimp and AWeber) have different auto-responder offerings and limitations.  You will want to check with yours to see what’s available with your plan.

Another option is to set yourself up with software like LeadPages.   LeadPages is particularly fantastic if you plan to do content upgrade opt-ins, because you can set up a dedicated catch-point and delivery response for each one.

So, next time you’re creating a delicious opt-in to captivate (and capture) your reader, don’t leave that trail cold on the other end. Set yourself up for full-circle success with easy identification, and timely delivery.

What has been your most successful opt-in? In the comments below, I’d love to hear about your opt-in wins!

And, for sure you have a pal who doesn’t want cold trails, either. Be sure to share this with them!

Use Your Platform to Change the World. An Interview With Jeremy Cowart.

An interview with Jeremy Cowart

How many times do we get the privilege to talk with somebody who is changing the world? I mean, really changing the world?

For me, it’s been twice in one week. And I take that privilege very seriously.

Photographer and creative genius, Jeremy Cowart (, has a platform big enough, and klout score high enough, that he could say just about anything he wants, and have millions of people to listen.

But when he speaks, he doesn’t blow his own horn. Instead, he humbly shares his incredible story of overcoming . . . and then he turns your attention to someone else:
Continue reading Use Your Platform to Change the World. An Interview With Jeremy Cowart.

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