Want your customers to love ya? You gotta get ’em to trust ya.
When it comes down to it, every purchasing decision involves an element of trust – both before the purchase happens, and after it’s done. Before the purchase, trust determines if we’re going to get the sale at all. Afterwards, trust will determine:
- if we get to keep the money or have to return it
- if the customer is going to come back again, and
- whether or not the customer will pay dividends in the form of referrals.
It all starts with trust.
Continue reading Customer Loyalty: The Trust Formula
Guest posting like a pro is just a tip away!
If you blog for your business, then one of your traffic strategies should be guest posting on related blogs.
Guest posting puts your message and your business in front of a larger audience. And if you’ve written a compelling piece, a portion of that audience will come on over to your site in search of more of your awesomeness.
If done really well, they may even subscribe to your list. Score.
The mechanics behind guest posting aren’t really different from posting on your own site. But there are a couple of things you want to be sure are just right for the site hosting your article.
Continue reading 5 Tips to Guest Post Like a Pro
The following is a guest post written by my friend, Amber Christensen, of watchthismom.com.
The Smarties and Dum-Dums of the Business World
Last Saturday, our microwave stopped working mid cheese-melt. From grilled cheese sandwiches and quesadillas to chili nachos, my kids think melted cheese is the only food group. We were in a crisis!
My husband and I had a babysitter lined up for the evening but instead of heading to the bowling alley, we went to a furniture store. We walked in ready to buy and passed at least four available salesmen who failed to acknowledge us. One was looking at his phone, one was watching a football game, and two were talking to each other. The only other one I saw was helping another customer.
We found the microwave we wanted and after he finished his other sale, the man who had been with another customer came to help us. We told him exactly what we wanted: a white over-the-range model. We didn’t know how to remove the old one or install the new one, so he gave us a little demonstration. He also offered tips on how to protect our stove top when making the switch. Next time I’m in the market for an appliance, I will find that same salesman. By putting forth a few minutes of extra effort, he earned my continued business.
Continue reading The Smarties and Dum-Dums of the Business World
In 2015, our auto repair shop earned record revenue. We spent exactly $0 on advertising.
You read that right: $0.
Oh, and I’ve done nothing to up our SEO. And our shop is not on a main road. (In fact, it’s tucked away in a dentist’s parking lot.)
(Header Photo Credit: the fruit that ate itself via Compfight cc)
So how do we find our customers if we’re not marketing the snot out of them, and without a designer website or main street visibility?
Continue reading How We Earned Record Revenue With a $0 Ad Budget
Audience-Building, Online Business, and Community: An Interview with Jeff Goins
Dreaming of going from blogger-obscurity to thriving online business owner? Then don’t miss this awesome interview with online business maven, Jeff Goins.
Four years ago, Jeff hoped to attract an audience of 250 readers, and was hesitant about spending $50 on his business. Today, he’s not only a bestselling author, but is also the creator of 3 successful online courses that have changed the lives of thousands.
In our time together, Jeff shares his perspective on:
Continue reading Audience-Building, Online Business, and Community: An Interview with Jeff Goins
An interview with Jeremy Cowart
How many times do we get the privilege to talk with somebody who is changing the world? I mean, really changing the world?
For me, it’s been twice in one week. And I take that privilege very seriously.
Photographer and creative genius, Jeremy Cowart (www.jeremycowart.com), has a platform big enough, and klout score high enough, that he could say just about anything he wants, and have millions of people to listen.
But when he speaks, he doesn’t blow his own horn. Instead, he humbly shares his incredible story of overcoming . . . and then he turns your attention to someone else:
Continue reading Use Your Platform to Change the World. An Interview With Jeremy Cowart.
An interview with Chris Marlow of Help One Now.
Don’t watch this video unless you want to have your heart pulled, and chills run down your arms. (Oh, and get some juicy business advice. Just sayin’.)
Chris Marlow, founder and CEO of Help One Now, is one of the most incredible guys I know. He has dedicated his life to changing the lives of others; and to exploring ways to solve the hardest problems in the world.
Help One Now is committed to finding and implementing long-term strategies that empower communities, develop future leaders, and break the chain of crushing poverty between the generations.
It’s also a brilliant example of how to run a thriving, super-smart business, that cares for its Tribe, and those it serves.
In my interview with Chris, he shares:
Continue reading Start With Simple, Help One Now, Change the World. An Interview with Chris Marlow.
An Interview with James Clear
What a privilege to have an opportunity to talk with, and learn from, a true master of online writing, and online business!
In this power-packed interview, James Clear (jamesclear.com) enlightens us on:
- His most successful list-building strategies, and the true cost of having a large e-mail list
- How using “the pivot” is critical for long-term success
- How to use personal values as a starting point for decision making
- How to build your site to serve your audience
This guy has seen incredible success in growing his subscriber base, and in his online business . . . don’t miss this chance to learn from a seasoned pro!
What he’s shared is pure gold.
Oh, and when you make it to the end, you get to see all of my awesome mess-ups (#oops), and have a laugh with us. (Note – James didn’t mess up. Not once. #rockstar)
Continue reading Big List, Big Pivots, Big Values: An Interview with James Clear
Don’t Quit. Or, What I’ve Learned from Jeff Goins
Business is hard.
Writing is hard.
I’ve come really close to quitting. Really close.
My guess is that you have, too.
Something didn’t go right? Those little voices in your head gotcha? Telling you “You don’t know enough. You aren’t WORTH it. This is too hard. Somebody else is already doing that. Nobody wants your thing.”
Yeah, I’ve heard those, too.
I’ve almost quit over them. Have you?
I’ve pulled the covers over my head. I’ve cried. I’ve curled up in a ball on the floor and whimpered, just to feel what it’s like to do that (didn’t really feel that good, and didn’t help at all.)
Continue reading Don’t Quit. Or, What I’ve Learned from Jeff Goins
My top three takeaways from Amy Porterfield’s B-School Bonus Experience: San Diego Mastermind Workshop
I met Amy Porterfield in the bathroom. This is what she taught me.
It was kinda funny, actually – those silly automatic faucets had been giving all of us a hard way to go that morning (those things drive me nuts). Amy was over there trying to get the thing to work and asking Raubi (who I also met there in the bathroom) if there was a trick.
With 5 minutes to “show time,” there’s Amy and Raubi and me making introductions in the bathroom, and imploring the faucets to run so that we could wash our hands. Priceless.
Continue reading Top three takeaways from Amy Porterfield’s B-School Bonus Experience: San Diego Mastermind Workshop