Category Archives: Serve

The Truth About Traffic and Conversions

I’d like to preface this by saying that it’s not intended to be a complaint, or to blame anybody for my perceived shortcoming. I understand there’s a lot that I still need to do to achieve the level I desire, and that there are things I could have done better/differently along the way. This is just a commentary on a process that I’ve been through. A sorta “results report.” Cool?

I’m learning that no matter what I thought in the beginning, getting traffic and conversions is a lot harder than it seems. Even having big names promote your work and appear on your site is not a guarantee that visitors will come, or that those who do will hand over their email address.

Sign me up!

My site’s been up and running for about half a year. In addition to tapping into some pretty big pools of potential visitors, I’ve had some pretty good exposure with people of influence. Some of that exposure has been by my design in the form of interviews. Some has been to my surprise.

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The Smarties and Dum-Dums of the Business World

The following is a guest post written by my friend, Amber Christensen, of watchthismom.com.

The Smarties and Dum-Dums of the Business World

Last Saturday, our microwave stopped working mid cheese-melt. From grilled cheese sandwiches and quesadillas to chili nachos, my kids think melted cheese is the only food group. We were in a crisis!

smarties

My husband and I had a babysitter lined up for the evening but instead of heading to the bowling alley, we went to a furniture store. We walked in ready to buy and passed at least four available salesmen who failed to acknowledge us. One was looking at his phone, one was watching a football game, and two were talking to each other. The only other one I saw was helping another customer.

We found the microwave we wanted and after he finished his other sale, the man who had been with another customer came to help us. We told him exactly what we wanted: a white over-the-range model. We didn’t know how to remove the old one or install the new one, so he gave us a little demonstration. He also offered tips on how to protect our stove top when making the switch. Next time I’m in the market for an appliance, I will find that same salesman. By putting forth a few minutes of extra effort, he earned my continued business.

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Use Your Platform to Change the World. An Interview With Jeremy Cowart.

An interview with Jeremy Cowart

How many times do we get the privilege to talk with somebody who is changing the world? I mean, really changing the world?

For me, it’s been twice in one week. And I take that privilege very seriously.

Photographer and creative genius, Jeremy Cowart (www.jeremycowart.com), has a platform big enough, and klout score high enough, that he could say just about anything he wants, and have millions of people to listen.

But when he speaks, he doesn’t blow his own horn. Instead, he humbly shares his incredible story of overcoming . . . and then he turns your attention to someone else:
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Start With Simple, Help One Now, Change the World. An Interview with Chris Marlow.

An interview with Chris Marlow of Help One Now.

Don’t watch this video unless you want to have your heart pulled, and chills run down your arms. (Oh, and get some juicy business advice.  Just sayin’.)

Chris Marlow, founder and CEO of Help One Now, is one of the most incredible guys I know. He has dedicated his life to changing the lives of others; and to exploring ways to solve the hardest problems in the world.

Help One Now is committed to finding and implementing long-term strategies that empower communities, develop future leaders, and break the chain of crushing poverty between the generations.

It’s also a brilliant example of how to run a thriving, super-smart business, that cares for its Tribe, and those it serves.

In my interview with Chris, he shares:

Continue reading Start With Simple, Help One Now, Change the World. An Interview with Chris Marlow.